Initio - The Power of Scent: PASSION, ADDICTION, ATTRACTION, DESIRE, HAPPINESS & LUCK.

Initio Parfums Privés returned to the instinctive foundations of fragrance by ignoring perfuming antics and the obsession to please at any cost. Its aim was to reinvent perfumery with its own unique signature using its magical and sacred dimension. Initio believes that perfumery should have irresistible charisma that is beautifully filled with opulence. Perfumery that is capable of getting under your skin to overflow it with emotions.